Depop, Exploring User Empathy

UX RESEARCH

MOBILE APP

DIRECT 2 CONSUMER

PRODUCT STRATEGY

Depop↗ is a fashion e-commerce and thrifting platform based in London with 35 million registered users.

My team at Berkeley Innovation was challenged to investigate the underlying motivations and pain points that shape how American college students interact with second-hand fashion, and propose design interventions that make Depop their go-to stop for shopping ethically and sustainably.

The specific deliverables of this project are under NDA, but please shoot me an email if you have any questions!

Aug 2024 --> Dec 2024

Project Mentor

Research Lead

Synthesis Lead

Ideation Lead

Prototyping Lead

Deliverables Lead

ROLE

TEAMMATES

TIMELINE

Made with 2000s R&B and a touchpad and a dream (it might be time to buy a mouse).



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